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SAP business model canvas

SAP business model | How does SAP make money?

SAP SE (SAP) is a software and service provider. The company offers enterprise application software. The company operates through two Segments: Applications, Technology & Services Segment, and the SAP Business Network Segment. The Applications, Technology & Services Segment is engaged in the sale of software licenses, subscriptions to its cloud applications, and related services (primarily support services and various professional services and support services, as well as implementation services of its software products and education services on the use of its products). The SAP Business Network Segment includes its cloud-based collaborative business networks and services relating to the SAP Business Network (including cloud applications, professional services, and education services). Within the SAP Business Network Segment, the company markets and sells cloud offerings developed by SAP Ariba, SAP Fieldglass, and Concur.

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