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Why Switchboard's Business Model is so successful?

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Switchboard’s Company Overview

Switchboard is a leading technology company that specializes in providing innovative solutions for data management and communication. The company, founded in 2014, is headquartered in Portland, Oregon, and has been revolutionizing the way organizations handle their data. Switchboard's primary offering is a data automation platform that enables businesses to integrate, clean, enrich, and manage their data in real-time. The company's mission is to empower businesses by providing them with the tools and resources they need to make data-driven decisions. With a team of dedicated professionals, Switchboard ensures that their clients have access to accurate, timely, and actionable data. Switchboard's business model revolves around their data automation platform. They offer their software as a service (SaaS) to businesses of all sizes across multiple industries. Their platform is subscription-based, with different tiers of service to cater to the varying needs of businesses. This model allows for scalability and flexibility, as businesses can upgrade or downgrade their subscription based on their data management needs. Additionally, Switchboard offers professional services, including data strategy consulting and implementation support, to help businesses maximize the value of their data. The revenue model of Switchboard is primarily based on the subscription fees from their data automation platform. They charge their clients on a monthly or annual basis, depending on the subscription plan chosen by the client. The pricing varies based on the features and level of service provided in each plan. Besides subscription revenue, Switchboard also generates income from their professional services. The company's focus on providing a comprehensive data solution, coupled with their flexible pricing, ensures a steady stream of revenue while also offering value to their clients.

Country: California

Foundations date: 2013

Type: Nonprofit

Sector: Technology

Categories: Communication

Switchboard’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: design/aesthetics, provides access

Functional: saves time, simplifies, integrates, connects, reduces effort, reduces cost, informs

Switchboard’s Related Competitors

Switchboard’s Business Operations

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Collaborative consumption:

Collaborative Consumption (CC) may be described as a collection of resource circulation systems that allow consumers to both get and supply valued resources or services, either temporarily or permanently, via direct contact with other customers or through the use of a mediator.


Crowdsourcing is a kind of sourcing in which people or organizations solicit donations from Internet users to acquire required services or ideas. Crowdsourcing differs from outsourcing because work may originate from an undefined public (rather than being commissioned from a particular, identified organization). In addition, those crowdsourcing procedures are a combination of bottom-up and top-down. The benefits of crowdsourcing may include reduced prices, increased speed, better quality, increased flexibility, scalability, and variety. An anonymous crowd adopts a solution to a task or issue, usually through the internet. Contributors are compensated or have the opportunity to win a prize if their answer is selected for manufacturing or sale. Customer engagement and inclusion may help build a good rapport with them, resulting in increased sales and income.


The critical resource in this business strategy is a community's intellect. Three distinct consumer groups comprise this multifaceted business model: believers, suppliers, and purchasers. First, believers join the online community platform and contribute to the production of goods by vendors. Second, buyers purchase these goods, which may be visual, aural, or literary in nature. Finally, believers may be purchasers or providers, and vice versa.

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.


Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

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