Uber is dispelling the notion that transportation management is strictly for yellow taxi cabs. The company develops and operates the Uber mobile app, which lets customers with smartphones arrange for transportation from Uber drivers who use their own cars. Customers rate drivers, while drivers can also rate customers to provide quality to the experience and build a person's reputation. In addition to its transportation services, the company's UberEATS app delivers food from restaurants to customers in select markets. The company's services are available in almost 60 countries and 460 cities around the world. Fast-growing Uber was established in 2009 as "UberCab" by Travis Kalanick and Garrett Camp.