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Why Vouchercloud's Business Model is so successful?

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Vouchercloud’s Company Overview


Vouchercloud is a revolutionary online discount and voucher code platform that offers a plethora of money-saving opportunities to consumers worldwide. Founded in 2009 and headquartered in Bristol, UK, Vouchercloud has grown exponentially to become a leading global provider of digital promotions. The company's mission is to empower consumers to shop smarter, providing them with the best deals from their favorite brands across a wide array of sectors, including fashion, electronics, travel, and food & beverage. With a user-friendly interface and a mobile application, Vouchercloud ensures that consumers can access and redeem their discounts and vouchers seamlessly, anytime, anywhere.

Business Model:

Vouchercloud operates on an affiliate marketing business model—the platform partners with various brands and retailers to provide exclusive deals and discounts to its users. When a user clicks on a voucher or deal and purchases from the partner retailer's website, Vouchercloud earns a commission. This model provides value to consumers by offering them discounted prices and drives traffic and sales to their partner brands and retailers, creating a win-win situation for all parties involved.

Revenue Model:

Vouchercloud's primary source of revenue is the commission it receives from its partner brands and retailers for each successful transaction made through its platform. The commission rates are usually negotiated and vary depending on the retailer and the type of product or service purchased. In addition, Vouchercloud also earns revenue through display advertising on its website and mobile application. These ads are typically related to the deals and discounts offered on the platform, thereby providing additional value to their users while generating income for the company.

https://www.vouchercloud.com/

Headquater: Bristol, England, UK

Foundations date: 2008

Company Type: Private

Sector: Consumer Services

Category: Internet

Digital Maturity: Digirati


Vouchercloud’s Related Competitors



Vouchercloud’s Business Model Canvas


Vouchercloud’s Key Partners
  • Brands
  • Retailers
  • E-commerce platforms
  • Payment gateways
  • Network of publishers
  • Moneysupermarket.com Group
  • Investors
Vouchercloud’s Key Activities
  • Marketing
  • Sales
  • Account management
  • Community management
  • Technology development
  • Product management
  • Salesforce
  • Branding
  • IT infrastructure
  • Business development
  • Partnerships
  • Traffic acquisition
  • Traffic monetization
  • Content generation
  • Finance
Vouchercloud’s Key Resources
  • Platform
  • Software
  • Network
  • Deals and discounts
  • Team
  • App
  • Social media
  • Integrations
Vouchercloud’s Value Propositions
  • It is a mobile coupon app that allows users to browse and search for money-off coupons at nearby retailers
  • Vouchercloud is the UK's No.1 mobile discount voucher app
Vouchercloud’s Customer Relationships
  • Personalized
  • Self-service
  • Automation
  • Mobile
  • Discounts
  • Recommendations
  • Social media
Vouchercloud’s Customer Segments
  • Consumers
  • Retailers
  • Brands
  • Tourism industry
  • Other enterprises
Vouchercloud’s Channels
  • Website
  • Mobile app
  • Social networks
  • Blog
  • Press
  • Partner websites
  • API
Vouchercloud’s Cost Structure
  • IT infrastructure
  • Software development
  • Maintenance
  • Employees
  • Marketing
  • Legal
  • Taxes
  • Content creation
  • Platform
  • Hardware
  • Customer service
  • Office
Vouchercloud’s Revenue Streams
  • Commission on sales
  • Advertising
  • Campaigns
  • Sponsored deals
  • B2B

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Vouchercloud’s Revenue Model


Vouchercloud makes money by combining different business models. Below, you will find the list of the different monetization strategies identified for this company:

  • Affiliation
  • Advertising
  • eCommerce
  • Transaction facilitator
  • Sponsorship
  • Two-sided market
  • Discount club
  • Customer loyalty
  • Online marketplace
  • Group buying
  • Mobile first behavior
Analytics


Market Overview
  • Patterns
  • Sectors
  • Categories
  • Companies
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Vouchercloud’s Case Study


Vouchercloud's Case Study

In the bustling landscape of online discount and voucher code platforms, one name stands towering high—Vouchercloud. We embarked on a mission to delve deep into what makes this company, founded in 2009 in Bristol, UK, an unparalleled success in the realm of digital promotions. Through our exploration, we uncovered a remarkable synergy of innovation, user-centric design, and strategic partnerships driving Vouchercloud forward. This case study sheds light on how Vouchercloud has uniquely positioned itself as the foremost mobile discount voucher app in the UK and scaled its services on a global platform.

The Genesis of Vouchercloud

Vouchercloud's story begins with a simple yet powerful mission: to empower consumers to shop smarter by providing the best deals from their favorite brands across various sectors, including fashion, electronics, travel, and food & beverage. From its inception, ceaseless dedication to customer satisfaction propelled Vouchercloud from a startup to a global leader. This growth narrative is intricately woven with the strategic affiliate marketing model that underpins its operations. The platform partners with an extensive network of brands and retailers, facilitating exclusive deals and discounts to its users. This affiliate marketing model not only brings significant value to consumers by offering them discounted prices but also drives increased traffic and sales to partner brands and retailers.

Business Model: An Affiliate Marketing Powerhouse

Vouchercloud's business model thrives on the fundamental principle of affiliate marketing. The platform establishes partnerships with brands and retailers, offering users exclusive deals. When a user selects a voucher and completes a purchase through a partner retailer's website, Vouchercloud earns a commission. According to the Performance Marketing Association, the global market for affiliate marketing was valued at $12 billion in 2021, highlighting the lucrative potential of this model. The win-win scenario created here is noteworthy: consumers are thrilled with cost savings, while businesses enjoy heightened visibility and sales. Notably, Vouchercloud's commission rates vary by retailer and product type, ensuring a tailored and strategic approach to revenue generation.

Revenue Streams: The Financial Backbone

Vouchercloud's primary revenue stream is the commission earned from partner retailers for every successful transaction completed via its platform. The platform has efficiently diversified revenue sources, including display advertising on its website and mobile application. These ads are contextually relevant to the deals presented, thereby providing additional value to users. According to Statista, global digital ad spend is expected to reach $517 billion by 2023, promising substantial growth opportunities for Vouchercloud's advertising revenue.

What Sets Vouchercloud Apart?

Several elements converge to make Vouchercloud exceptional. At its core, the user-friendly interface and a seamless mobile application are pivotal. The platform's digital maturity, as a "Digirati," epitomizes its advanced technological integration and innovative digital strategies. Vouchercloud's capacity to provide consumers with real-time access to discounts any time, anywhere adds unparalleled convenience. Moreover, Vouchercloud’s commitment to customer satisfaction is evident in its value propositions. The ability to browse, search, and redeem coupons seamlessly positions it as a leading mobile discount voucher app. In a survey conducted by RetailMeNot in 2021, approximately 64% of consumers reported that discounts significantly influenced their purchase decisions, underscoring the importance of Vouchercloud’s offerings.

Key Resources and Activities Fueling Success

A robust technological foundation is one of Vouchercloud's key resources. The proprietary platform, advanced software, and seamless app integration ensure a smooth user experience. A dedicated team driving marketing, sales, account management, community management, and technology development undergirds this operational efficiency. Furthermore, strategic partnerships with brands, retailers, e-commerce platforms, and investors amplify Vouchercloud’s outreach and impact.

Customer-Centric Approach: Meeting Varied Needs

Understanding and addressing customer needs is central to Vouchercloud’s strategy. Consumers benefit from reduced costs, saved time, and simplified shopping experiences. The platform also engenders a sense of affiliation and belonging, enhancing customer loyalty. Vouchercloud excels in utilizing personalized, automated, and mobile-first customer relationships, ensuring that users receive relevant discounts and recommendations, bolstered by a steady social media presence.

Strategic Partnerships and Network

Vouchercloud's network of partners extends across brands, retailers, e-commerce platforms, and various payment gateways. Notably, its affiliation with Moneysupermarket.com Group and other investors has played a crucial role in its scalability. According to a Harvard Business Review article on network effects (2022), platforms that effectively leverage partnerships and networks achieve accelerated growth, which is demonstrative of Vouchercloud’s success.

Conclusion: A Beacon of Innovation in the Digital Promotion Space

Vouchercloud stands out in the crowded field of online discount platforms due to its innovative, customer-centric model, strategic partnerships, and robust revenue streams. By continually evolving and adhering to its core mission—empowering consumers to shop smarter—Vouchercloud has succeeded in creating a sustainable, scalable business. As a testament to its ongoing commitment to digital maturity and exceptional user experiences, Vouchercloud remains a leader in the mobile coupon app space, providing invaluable benefits to both consumers and businesses alike. Our deep dive into Vouchercloud's case study underscores the strategic brilliance and operational excellence contributing to its status as the UK's No.1 mobile discount voucher app and a global trailblazer in digital promotions.


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