WeddingWire, Inc. operates an online marketplace that connects couples and businesses with event and creative professionals. The company offers WeddingWire, a SaaS business platform that provides front and back-office solutions for event merchants, from venues and photographers to caterers and entertainers. Its platform helps event merchants generate leads by providing online exposure in the vertical network in the industry; and enables users to search, compare, and book event merchants from venues to photographers, as well as to find and read local vendor reviews. The company also offers a suite of online planning, advertising, marketing, and management tools for businesses which includes wedding websites, wedding checklists, payment processing and invoicing tools, and contracts. In addition, it operates WeddingWire Snapchat Geofilters, a custom wedding resource for social media; and EventWire, an online marketplace that serves corporate events, bar/bat mitzvahs, proms, reunions, and more.