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Why Wisk Aero's Business Model is so successful?

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Wisk Aero’s Company Overview

Wisk Aero is a pioneering urban air mobility company that aims to transform the way people move in cities. The company is at the forefront of the electric vertical take-off and landing (eVTOL) aircraft industry, developing self-flying air taxis to provide safe, reliable, and convenient transportation. Wisk Aero's flagship product, Cora, is a two-seater, autonomous, all-electric air taxi, designed to navigate through urban airspace, bypassing congested streets and drastically reducing travel time. The company is a joint venture between The Boeing Company and Kitty Hawk Corporation, leveraging the vast aviation experience of both entities to revolutionize urban transportation. Wisk Aero's business model is primarily based on providing air taxi services to urban commuters. The company plans to operate on a ride-sharing model similar to Uber or Lyft, but in the sky. Users can book a flight using a mobile app, and the autonomous air taxi will pick them up from a nearby vertiport and drop them at their destination. The company's goal is to make air travel a daily reality for everyone, not just a select few. As for its revenue model, Wisk Aero plans to generate income through its autonomous air taxi service. The pricing for each ride will be based on factors such as distance, time, and demand, much like current ride-sharing services. Additionally, the company may explore opportunities for partnerships with other businesses and cities, and advertising on their platform. In the future, as the technology and infrastructure for autonomous air travel mature, Wisk Aero could potentially license its technology to other operators, creating another stream of revenue.

Country: California

Foundations date: 2019

Type: Private

Sector: Transportation

Categories: Aerospace

Wisk Aero’s Customer Needs

Social impact:

Life changing: motivation, affiliation/belonging

Emotional: design/aesthetics, provides access

Functional: saves time, simplifies, reduces risk, quality, informs

Wisk Aero’s Related Competitors

Wisk Aero’s Business Operations

Corporate innovation:

Innovation is the outcome of collaborative creativity in turning an idea into a feasible concept, accompanied by a collaborative effort to bring that concept to life as a product, service, or process improvement. The digital era has created an environment conducive to business model innovation since technology has transformed how businesses operate and provide services to consumers.

Codifying a distinctive service capability:

Since their inception, information technology systems have aided in automating corporate operations, increasing productivity, and maximizing efficiency. Now, businesses can take their perfected processes, standardize them, and sell them to other parties. In today's corporate environment, innovation is critical for survival.


A formal agreement in which the owner of the copyright, know-how, patent, service mark, trademark, or other intellectual property grants a licensee the right to use, manufacture, and sell copies of the original. These agreements often restrict the licensee's scope or area of operation, define whether the license is exclusive or non-exclusive, and stipulate whether the licensee will pay royalties or another kind of compensation in return. While licensing agreements are often used to commercialize the technology, franchisees also utilize them to encourage the sale of products and services.

Skunkworks project:

A skunkworks project is one that is created by a small, loosely organized group of individuals who study and develop a project with the primary goal of radical innovation. The terminology arose during World War II with Lockheed's Skunk Works project. However, since its inception with Skunk Works, the phrase has been used to refer to comparable high-priority research and development initiatives at other big companies that include a small team operating outside of their regular working environment and free of managerial restrictions. Typically, the phrase alludes to semi-secretive technological initiatives, such as Google X Lab.


Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.

Disruptive trends:

A disruptive technology supplants an existing technology and fundamentally alters an industry or a game-changing innovation that establishes an altogether new industry. Disruptive innovation is defined as an invention that shows a new market and value network and ultimately disrupts an established market and value network, replacing incumbent market-leading companies, products, and alliances.

Transportation as a Service (TaaS):

Transportation as a Service (TaaS), also referred to as Mobility as a Service (MaaS), refers to a trend away from privately owned means of transportation and toward subscription-based mobility solutions. This is accomplished by integrating transportation services from public and private suppliers through a unified gateway that organizes and maintains the journey, which customers may pay for with a single account. Users may either pay per journey or subscribe to a monthly subscription for a certain distance.

Product innovation:

Product innovation is the process of developing and introducing a new or better version of an existing product or service. This is a broader definition of innovation than the generally recognized definition, which includes creating new goods that are considered innovative in this context. For example, Apple launched a succession of successful new products and services in 2001?the iPod, the iTunes online music service, and the iPhone?which catapulted the firm to the top of its industry.

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