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Why Volocopter's Business Model is so successful?

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Volocopter’s Company Overview

Volocopter GmbH is a pioneering global leader in the domain of urban air mobility (UAM). Founded in 2011 and headquartered in Bruchsal, Germany, the company is dedicated to making air taxi services a reality across the globe. Volocopter designs and manufactures electrically powered vertical take-off and landing aircraft (eVTOL) aimed at providing a new mode of transport in major cities worldwide. Their innovative product portfolio includes a variety of aircraft like the 2X, VoloCity, and VoloDrone, which are designed to be safe, quiet, and environmentally friendly. Volocopter is at the forefront of revolutionizing mobility, with a vision to offer sustainable and efficient transportation solutions that alleviate urban congestion. Business Model: Volocopter operates under an innovative business model that integrates aviation technology, digital platforms, and urban infrastructure. The company designs, manufactures, and sells eVTOL aircraft to mobility service providers and also plans to offer its own air taxi services. With their VoloIQ digital platform, Volocopter aims to manage the complex UAM ecosystem, ensuring safe and efficient operations of its eVTOL fleet. In addition, the company is working on establishing VoloPorts, which are essentially the take-off and landing pads for their air taxis, in collaboration with local partners in cities worldwide. Revenue Model: Volocopter's primary revenue source comes from selling its electric air taxis to mobility service providers and other interested parties. However, the company is also planning to generate income from operating its own air taxi services where customers would pay per ride, similar to a traditional taxi service but in the air. As Volocopter expands its operations and establishes VoloPorts in more cities, it will also potentially earn revenue from landing fees and other services offered at these VoloPorts. Furthermore, the data collected from their digital platform, VoloIQ, could provide additional revenue streams through data analysis and optimization services.

Country: Germany

Foundations date: 2011

Type: Private

Sector: Transportation

Categories: Aerospace

Volocopter’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: design/aesthetics, provides access, attractiveness

Functional: saves time, reduces effort, connects, quality

Volocopter’s Related Competitors

Volocopter’s Business Operations

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.


A business ecosystem is a collection of related entities ? suppliers, distributors, customers, rivals, and government agencies ? collaborating and providing a particular product or service. The concept is that each entity in the ecosystem influences and is impacted by the others, resulting in an ever-changing connection. Therefore, each entity must be adaptive and flexible to live, much like a biological ecosystem. These connections are often backed by a shared technical platform and are based on the flow of information, resources, and artifacts in the software ecosystem.

Space technology:

Space technology is a term that refers to technology created by space science or the aerospace industry for use in spaceflight, satellites, and space exploration. Space technology includes spacecraft, satellites, space stations, and the infrastructure, equipment, and procedures necessary to support them. Space is such an unfamiliar environment that was trying to operate in it necessitates developing innovative tools and methods. In addition, numerous daily services, like weather forecasting, remote sensing, GPS systems, satellite television, and specific long-distance communications systems, depend heavily on space infrastructure.


A formal agreement in which the owner of the copyright, know-how, patent, service mark, trademark, or other intellectual property grants a licensee the right to use, manufacture, and sell copies of the original. These agreements often restrict the licensee's scope or area of operation, define whether the license is exclusive or non-exclusive, and stipulate whether the licensee will pay royalties or another kind of compensation in return. While licensing agreements are often used to commercialize the technology, franchisees also utilize them to encourage the sale of products and services.

Skunkworks project:

A skunkworks project is one that is created by a small, loosely organized group of individuals who study and develop a project with the primary goal of radical innovation. The terminology arose during World War II with Lockheed's Skunk Works project. However, since its inception with Skunk Works, the phrase has been used to refer to comparable high-priority research and development initiatives at other big companies that include a small team operating outside of their regular working environment and free of managerial restrictions. Typically, the phrase alludes to semi-secretive technological initiatives, such as Google X Lab.


Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.

Disruptive trends:

A disruptive technology supplants an existing technology and fundamentally alters an industry or a game-changing innovation that establishes an altogether new industry. Disruptive innovation is defined as an invention that shows a new market and value network and ultimately disrupts an established market and value network, replacing incumbent market-leading companies, products, and alliances.

Transportation as a Service (TaaS):

Transportation as a Service (TaaS), also referred to as Mobility as a Service (MaaS), refers to a trend away from privately owned means of transportation and toward subscription-based mobility solutions. This is accomplished by integrating transportation services from public and private suppliers through a unified gateway that organizes and maintains the journey, which customers may pay for with a single account. Users may either pay per journey or subscribe to a monthly subscription for a certain distance.

Pay as you go:

Pay as you go (PAYG) business models charge based on actual consumption or use of a product or service. Specific mobile phone contracts work on this principle, in which the user may purchase a phone card that provides credit. However, each call is billed separately, and the credit balance is depleted as the minutes are used (in contrast to subscription models where you pay a monthly fee for calls). Pay as you go is another term for pay & go, pay per use, pay per use, or pay-as-you-go.

Product innovation:

Product innovation is the process of developing and introducing a new or better version of an existing product or service. This is a broader definition of innovation than the generally recognized definition, which includes creating new goods that are considered innovative in this context. For example, Apple launched a succession of successful new products and services in 2001?the iPod, the iTunes online music service, and the iPhone?which catapulted the firm to the top of its industry.

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