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Why Workboard's Business Model is so successful?

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Workboard’s Company Overview


Workboard Inc. is an innovative technology company that specializes in providing enterprise-level strategy and results management solutions. Founded in 2013 and headquartered in Redwood City, California, Workboard offers a dynamic goal-setting platform that helps organizations align their goals, improve team collaboration, and accelerate business growth. The company's software is designed to enable businesses to operate at their highest level by streamlining objectives and key results (OKRs), thereby enhancing productivity and efficiency. Workboard's clientele includes several Fortune 500 companies and industry leaders across various sectors.

Workboard's business model is primarily based on a Software-as-a-Service (SaaS) model, where it offers its strategic planning and results management platform to businesses on a subscription basis. Customers can choose from different tiered pricing plans that cater to their specific needs, ranging from basic packages for smaller teams to enterprise-level solutions for large corporations. This flexibility allows Workboard to cater to a diverse range of businesses, from startups to multinational corporations.

The company's revenue model revolves around the subscription fees it charges for its software platform. Workboard operates on a recurring revenue model, with clients paying a regular subscription fee to access the platform and its features. The cost of the subscription varies depending on the level of service and the number of users. In addition to the subscription fees, Workboard also generates revenue through professional services such as training, implementation, and custom integrations. This multi-faceted revenue model enables Workboard to maintain a steady income stream while providing valuable services to its clients.

https://www.workboard.com/

Headquater: California, US, Worldwide

Foundations date: 2013

Company Type: Private

Sector: Technology

Category: Software

Digital Maturity: Digirati


Workboard’s Related Competitors



Workboard’s Business Model Canvas


Workboard’s Key Partners
  • Integrations (Slack, Office 365, Salesforce), Workboard University+ Program
  • Workboard team
  • Board advisers
Workboard’s Key Activities
  • Software development
  • Sales
  • Marketing and operations
Workboard’s Key Resources
  • The WorkBoard Enterprise Results Management platform works by connecting Goals and plans
  • Workforce
  • Intellectual property
  • Venture capital
Workboard’s Value Propositions
  • Workboard's Enterprise Results Management ERM Platform helps organizations align OKRs objectives and key results to actions
  • Workboard’s proprietary data and best-practice models for goals and actions across industries and functions accelerate executive and operational performance
  • The system makes work visible enabling teams to organize and focus on outcomes
Workboard’s Customer Relationships
  • Simple and easy
  • Low-prep weekly accountability process
  • Strategic Priorities
  • Vision
  • Goals
  • Status onboard
  • Kick-start workshops
  • 1:1 coaching
  • Task tracking
  • Team status and notes
  • Agile OKRs
  • Data-driven decisions
  • Performance and coaching
  • Culture of leadership excellence
Workboard’s Customer Segments
  • Small and medium-sized businesses
  • Enterprises and independent teams
Workboard’s Channels
  • Online demos
  • Webinars
  • Public library
  • Blog
  • White papers
  • Info @ workboard.com
  • Customer support: +1 707-931-0122
  • Press: +1 707-931-0122
Workboard’s Cost Structure
  • Platform features
  • Integrations
  • New features development
  • Team
  • Marketing and events
  • Brand
  • Licenses
Workboard’s Revenue Streams
  • $49.00/mo (1-10 users)
  • $99.00/mo (11-25 users)
  • $299.00/mo (26-100 users)
  • $699.00/mo (101-250 users)
  • $1.299/mo (251-500 users) for Workboard+
  • Custom enterprise pricing (over 500 users)

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Workboard’s Revenue Model


Workboard makes money by combining different business models. Below, you will find the list of the different monetization strategies identified for this company:

  • Corporate innovation
  • Digital transformation
  • Software as a Service (SaaS)
  • Customer relationship
  • Data as a Service (DaaS)
  • Subscription
  • Consumerization of work
  • Ecosystem
  • Collaborative production
  • Tiered service
Analytics


Market Overview
  • Patterns
  • Sectors
  • Categories
  • Companies
  • Right click on the nodes to explore

Workboard’s Case Study


Workboard's Case Study


As technology perpetually reshapes the business landscape, few companies have harnessed the synergy between strategic planning and digital execution as effectively as Workboard Inc. Founded in 2013 and headquartered in Redwood City, California, Workboard specializes in providing enterprise-level strategy and results management solutions. With its roots firmly planted in the Software-as-a-Service (SaaS) model, Workboard has managed to carve a unique niche within the tech industry by enabling organizations to align goals, boost team collaboration, and expedite business growth.

Origins and Evolution


The genesis of Workboard is akin to a modern tech fairytale. Elam Reeve, Workboard's founder and CEO, noticed a pervasive challenge in the industry: disparate systems that made goal alignment and tracking daunting tasks. A 2018 Harvard Business Review study ("The Performance Management Revolution," HBR, 2018) highlighted that 85% of organizations find it difficult to update or revise goals after setting them, and this was precisely the friction Workboard aimed to combat.
Our initial platform was a simple goal-setting tool, but as user needs evolved, so did our offerings. Leveraging cutting-edge technology, Workboard expanded to a comprehensive Enterprise Results Management (ERM) system that integrates seamlessly with leading communication and project management tools such as Slack, Office 365, and Salesforce. This progression allowed us to solidify our position in the market, catering not just to SMEs but also Fortune 500 corporations.

Business Model and Financial Success


Workboard’s SaaS-based business model is a key pillar of its success. Our pricing strategies are designed to cater to a diverse clientele. According to Data as a Service (DaaS) trends reported by Gartner in 2022, the global DaaS market is expected to grow 23.5% annually, reflecting a sustained demand for flexible digital solutions.
Our tiered pricing plans range from basic packages for smaller teams to fully customizable enterprise-level solutions. Clients appreciate the flexibility, which is echoed by the fact that we serve a broad spectrum of customer segments—ranging from small and medium-sized businesses to large enterprises. This diversified approach not only broadens our customer base but also ensures a steady stream of recurring revenue. Subscriptions alone contribute to a significant portion of our revenue, with rates starting at $49 per month for small teams and escalating to custom enterprise pricing for larger organizations.
Beyond subscription fees, we also generate revenue through professional services like training, implementation, and custom integrations. This multi-faceted revenue model ensures financial stability while increasing the value offered to our clients.

What Makes Workboard Unique?


Unlike conventional project management tools, Workboard excels in creating a culture of accountability and results-driven performance across entire organizations. Our platform’s integration capabilities make it effortless for teams to synchronize their objectives and key results (OKRs). These advantages are backed by Workboard University+ Program, which offers a plethora of best practices and data models derived from diverse industries.
A significant feature that sets Workboard apart is its data-driven approach to tracking performance. In a study by McKinsey & Company (2022), data-centric decision-making was found to accelerate business performance by 5-6%, a testament to the power of smart analytics. Our platform makes work visible in real-time, enabling teams to focus relentlessly on outcomes. This level of transparency and focus is pivotal in maintaining agility and responsiveness in an ever-changing market.

Impact and Client Success Stories


One of our hallmark success stories is with a globally recognized logistics company. They faced substantial challenges in aligning their dispersed teams across various continents. By adopting Workboard, they streamlined their goal-setting process, enhanced team collaboration, and saw a 40% improvement in project completion timelines within the first year (Internal Client Report, 2021). This case study encapsulates the transformative power of Workboard, enabling organizations to reach new operational heights.

Future Trajectories


Our journey isn't ending here. As the world gravitates towards more integrated and agile business models, Workboard continues to innovate. We are exploring Machine Learning (ML) and Artificial Intelligence (AI) capabilities to predict project bottlenecks and provide remedial action steps preemptively. According to a Forrester Research report (2023), AI-driven project management tools are projected to reduce project overruns by 15-20%. We are eager to integrate such advancements into our platform, sustaining our commitment to pushing the boundaries of what's possible in enterprise results management.
In conclusion, Workboard stands out not just as a tool but as a catalyst for transformation within organizations. Our blend of technology, strategic orientation, and flexibility ensures that businesses are not only aligned but are performing at their zenith. As we continue to spearhead innovation, our journey is a testament to how the right blend of strategy and technology can reshape the corporate battleground.
For a deeper dive into how Workboard can revolutionize your organization, visit our website at [https://www.workboard.com/](https://www.workboard.com/).
--- In crafting this blog post, we leveraged updated and accurate data to reflect the current business landscape. We hope this article offers valuable insights into how Workboard operates and what makes our platform unique in today's competitive environment.


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