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Why Yellow Pages's Business Model is so successful?

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Yellow Pages’s Company Overview


Yellow Pages is a well-established and reputable digital company that primarily offers online advertising solutions and business directory services. Founded in 1906, the company has evolved from a traditional print directory to a comprehensive digital platform. It primarily focuses on connecting consumers with local businesses in their area. Yellow Pages offers a wide array of services such as online listings, website creation, SEO solutions, social media advertising, and data-enhanced targeting. The company's platform hosts a vast database of business listings spanning various industries, making it a go-to resource for consumers seeking specific products or services. Business Model: Yellow Pages operates on a business model that focuses on bridging the gap between businesses and consumers. The company offers businesses the opportunity to list their services on their platform, thereby enhancing their visibility to potential customers. Yellow Pages also provides businesses with digital marketing solutions, including SEO, SEM, social media marketing, and website development services. This not only aids businesses in improving their online presence but also helps them reach their target audience more effectively. The company's platform also features user reviews, which further aids consumers in making informed decisions. Revenue Model: The primary source of Yellow Pages' revenue is the advertising fees collected from businesses listed on their platform. The company offers various advertising packages, each priced differently based on the visibility and reach it provides. Additionally, Yellow Pages also generates revenue from its digital marketing services, including website development, SEO, and SEM services. The company operates on a subscription-based model for these services, where businesses are charged a recurring fee. Furthermore, Yellow Pages also earns revenue through partnerships and affiliate marketing, where it gets a commission for redirecting its users to partner sites or for any transactions made through its platform.

https://www.yellowpages.com/

Country: Québec

Foundations date: 1883

Type: Private

Sector: Information & Media

Categories: Advertising


Yellow Pages’s Customer Needs


Social impact:

Life changing: affiliation/belonging

Emotional: nostalgia, provides access

Functional: simplifies, connects, informs, variety, reduces effort, saves time


Yellow Pages’s Related Competitors



Yellow Pages’s Business Operations


Classified advertising:

Classified advertising is most prevalent in newspapers, online publications, and other periodicals that may be sold or given for free. As a result, classified ads are much less expensive than more prominent display ads companies use, even though advertisements are more prevalent.

Advertising:

This approach generated money by sending promotional marketing messages from other businesses to customers. When you establish a for-profit company, one of the most critical aspects of your strategy is determining how to generate income. Many companies sell either products or services or a mix of the two. However, advertisers are frequently the source of the majority of all of the revenue for online businesses and media organizations. This is referred to as an ad-based income model.

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Affiliation:

Commissions are used in the affiliate revenue model example. Essentially, you resell goods from other merchants or businesses on your website or in your physical store. You are then compensated for referring new consumers to the company offering the goods or services. Affiliates often use a pay-per-sale or pay-per-display model. As a result, the business can access a more diversified prospective client base without extra active sales or marketing efforts. Affiliate marketing is a popular internet business strategy with significant potential for growth. When a client purchases via a referral link, the affiliate gets a portion of the transaction's cost.

Digital:

A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).

Mobile first behavior:

It is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices. The term is “mobile first,” and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices.

Market research:

Market research is any systematic attempt to collect data about target markets or consumers. It is a critical aspect of corporate strategy. While the terms marketing research and market research are frequently used interchangeably, experienced practitioners may want to distinguish between the two, noting that marketing research is concerned with marketing processes. In contrast, market research is concerned with markets. Market research is a critical component of sustaining a competitive edge over rivals.

Featured listings:

A highlighted listing is more important and noticeable than a regular listing, providing maximum exposure for your workplace to consumers searching in your region. In addition, customers are attracted to these premium listings because they include more pictures of your home ? and its excellent location.

Referral:

Referral marketing is a technique for acquiring new consumers by advertising goods or services through recommendations or ordinary word of mouth. While these recommendations often occur spontaneously, companies may influence this via the use of suitable tactics. Referral marketing is a technique for increasing referrals through word of mouth, arguably the oldest and most trusted kind of marketing. This may be done by incentivizing and rewarding consumers. A diverse range of other contacts to suggest goods and services from consumer and business-to-business companies, both online and offline.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.

Subscription:

Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

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