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Why Yipin Fresh's Business Model is so successful?

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Yipin Fresh’s Company Overview


Yipin Fresh is a leading online-to-offline (O2O) fresh food e-commerce platform based in China. The company specializes in providing high-quality, fresh produce directly to consumers at competitive prices. Yipin Fresh sources its products directly from farmers, thereby eliminating middlemen and ensuring the freshness and quality of the produce. The company's platform offers a wide variety of products, including fruits, vegetables, meat, dairy, and other grocery items. Yipin Fresh's mission is to revolutionize the grocery shopping experience by providing a convenient, reliable, and affordable solution for fresh food delivery.

The business model of Yipin Fresh is primarily based on the O2O e-commerce model. The company operates both on an online platform and physical stores. Customers can order fresh produce online through the Yipin Fresh app or website and have them delivered to their doorstep, or they can opt to pick up their orders at the nearest Yipin Fresh physical store. The company's direct sourcing strategy from farmers enables it to control the supply chain and maintain the quality of the products, thus building trust and loyalty among its customers.

The revenue model of Yipin Fresh is primarily based on the sale of fresh produce and other grocery items. The company earns revenue from each product sold on its platform. Additionally, Yipin Fresh also generates revenue from delivery fees for home delivery orders. The company's competitive pricing strategy, along with its focus on quality and convenience, has helped it to attract a large customer base, thereby driving its revenue growth. Yipin Fresh also leverages data analytics to understand customer preferences and shopping habits, which helps it to tailor its product offerings and marketing strategies, further boosting its revenue.

https://www.ypshengxian.com/

Headquater: Shanghai, China, China

Foundations date: 2014

Company Type: Private

Sector: Consumer Services

Category: Food & Beverages

Digital Maturity: Fhasionista


Yipin Fresh’s Related Competitors



Yipin Fresh’s Business Model Canvas


Yipin Fresh’s Key Partners
  • Angel investors
  • Chinese staff
  • Third-party payment
  • Credits algorithms providers
  • Vendors
Yipin Fresh’s Key Activities
  • Inventory management
  • Sourcing
  • Localization
  • Technology updates
  • Software Development
  • Supply chain management
  • Operations
  • Marketing
  • Customer Service
  • Financials
  • Order processing monthly sales data and store owner reviews
  • Applicant screening
Yipin Fresh’s Key Resources
  • Expertise
  • High-quality food
  • Established supply chain relationships
  • Communities vendor network
  • Infrastructure
  • Staff
  • Technology (WMS, CMS, CRM, and Shopping Platform)
  • Vehicles
  • Soucing
  • Procurement
  • Operating
  • Transportation capabilities
Yipin Fresh’s Value Propositions
  • Vertical ecosystem
  • Personalized fresh food catering service
  • 24-48 hours fresh food distribution
  • Farmers are able to sell more at higher prices and with less waste as a result
  • By directly sourcing from farmers and caterers of the highest quality, Yipin Fresh effectively eliminates all distributors and middlemen
Yipin Fresh’s Customer Relationships
  • Online
  • Call
  • Email
  • Social media
  • Platform-based
  • Concierge style
  • Convenient
  • User-friendly
  • Customer retention
  • Customer service
  • Account management
  • Personal assistance
  • Payment methods
Yipin Fresh’s Customer Segments
  • High-end Chinese in Britain
  • Catering businesses
  • Chinese in the UK
  • Overseas Chinese who miss the taste of home
  • Food enthusiasts
  • Haigui
Yipin Fresh’s Channels
  • Personal contact
  • WeChat
  • Mobile
  • Daily subscription - home delivery
  • APP
Yipin Fresh’s Cost Structure
  • Fleet and vehicles
  • Rent
  • Warehouses
  • IT infrastructure
  • Maintenance
  • Customer service
  • Logistics costs
  • Advocacy (promotions and events)
Yipin Fresh’s Revenue Streams
  • Sales of groceries
  • 30% margin

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Yipin Fresh’s Revenue Model


Yipin Fresh makes money by combining different business models. Below, you will find the list of the different monetization strategies identified for this company:

  • Supermarket
  • eCommerce
  • Online marketplace
  • Customer loyalty
  • Online to Offline O2O
  • Customer relationship
  • Cross-selling
  • Mobile first behavior
Analytics


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Yipin Fresh’s Case Study


Yipin Fresh's CASE STUDY

Introduction

Since our inception in 2014, Yipin Fresh has been on a mission to revolutionize how consumers shop for grocery products. As one of China's leading online-to-offline (O2O) fresh food e-commerce platforms, we have relentlessly pursued our goal of providing high-quality, fresh produce directly from farmers to consumers, all while eliminating traditional middlemen. Our business model has proven not only to be sustainable but also extremely efficient, driving us to become a household name in the rapidly evolving e-commerce landscape.

Understanding the O2O Business Model

At the core of Yipin Fresh's operations is our innovative O2O business model, which seamlessly integrates online shopping with physical retail presence. This allows customers to choose from a wide array of fresh produce and grocery items via our app or website and have these delivered right to their doorstep, or opt for a pick-up from the nearest Yipin Fresh store. The online platform has allowed us to capture an expansive market, considering China's extensive digital adoption. As of 2022, China is home to a whopping 989 million internet users, 99.7% of whom access the internet via mobile devices (source: China Internet Network Information Center). Our app's user-friendly interface and high levels of convenience contribute significantly to our growing customer base.

Direct Sourcing: A Game-changer

Yipin Fresh sets itself apart through its direct sourcing strategy, an endeavor that has proven beneficial not just for our customers but also for the farmers. By eliminating intermediaries, we ensure that the produce remains fresh and of the highest quality. This approach also empowers farmers by offering them a more profitable revenue stream and by reducing produce waste. In a study published by the Harvard Business Review, direct sourcing was highlighted as a transformative approach in agriculture supply chains. As cited by expert Michael E. Porter, "Direct sourcing improves quality control and speeds up the logistics chain, ultimately benefiting the end consumer." Our supply chain exemplifies this, as we manage to deliver fresh produce within 24-48 hours, ensuring that our customers receive their orders at peak freshness.

Harnessing Data Analytics

A distinctive feature of our business model is our intelligent use of data analytics to understand and cater to customer preferences. By analyzing shopping habits and seasonal demands, we tailor our product offerings and marketing strategies to meet our customers' needs better. For instance, during the Chinese New Year period, we've observed a spike in demand for traditional ingredients, enabling us to adjust inventory and marketing efforts accordingly. According to recent data, we have achieved over 30% improvement in product stocking efficiencies and a 20% increase in customer satisfaction scores since integrating advanced data analytics (source: Yipin Fresh internal data, 2022). Such numbers underscore the tangible benefits of leveraging technology in the modern e-commerce landscape.

Delivering Emotional and Functional Value

Our platform delivers multiple layers of value to our customers, addressing both emotional and functional needs. We provide not just fresh and organic food but a sense of trust and convenience. Customers can save time and effort by shopping with us, knowing that they receive high-quality products without the hassle of visiting multiple stores. The emotional connection is evident through our curated selections, which evoke feelings of wellness and nostalgia, especially for overseas Chinese who miss the tastes of home. Barbara Kahn, a marketing professor at the Wharton School, describes this as "emotional branding," where products offer more than just utility but also connection and identity (source: The Shopping Revolution, 2018).

The Road Ahead

As we continue to grow, our commitment to innovation remains steadfast. We are exploring new avenues such as drone deliveries and augmented reality shopping experiences to further enhance customer satisfaction. With a solid digital infrastructure and robust supply chain, we are geared towards expanding our footprint not just within China but also globally. Our journey with Yipin Fresh has been both rewarding and insightful, marked by groundbreaking achievements and persistent challenges. By staying true to our mission of transforming the grocery shopping experience, we look forward to continually exceeding the expectations of our customers and partners alike. In conclusion, Yipin Fresh is a testament to how integrating technology with a customer-centric approach can yield profound results. Our O2O model, direct sourcing strategy, and insightful use of data analytics are just some of the elements that make us unique in the competitive e-commerce landscape. As we evolve, our focus remains on delivering unparalleled value, quality, and convenience to our customers, cementing our position as an industry leader. For more information, you can visit us at [Yipin Fresh](https://www.ypshengxian.com/).


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