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Why Maven Clinic's Business Model is so successful?

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Maven Clinic’s Company Overview

Maven Clinic is a pioneering digital health platform designed to empower women and families with expert, personalized healthcare services available on-demand. Founded in 2014, Maven Clinic aims to revolutionize women's health by providing easy access to a network of over 1,700 health practitioners across 20+ specialties, including fertility, maternity, pediatrics, and mental health. The platform connects users with healthcare providers via video appointments, private messaging, and a variety of digital content and tools. Maven Clinic’s mission is to address the often overlooked and underserved health needs of women and families, making care more accessible, diverse, and inclusive. Business Model: Maven Clinic operates on a B2B2C (business-to-business-to-consumer) model. It partners with employers and health plans to provide employees and members with its digital health platform as a benefit. This model not only helps Maven Clinic reach a wide range of users but also enables employers to offer comprehensive healthcare benefits that can support employee retention and productivity. The platform provides personalized, convenient, and cost-effective care for various stages of the female health lifecycle, from preconception to maternity and parenting, to general women's health. Revenue Model: Maven Clinic's primary revenue stream comes from its partnerships with businesses and health plans. The company charges these organizations a fee per employee per month (PEPM) for access to its platform. This fee varies depending on the size of the organization and the level of service provided. In addition to the PEPM fees, Maven Clinic also generates revenue through individual consultations and subscriptions for additional services. The company's focus on providing specialized care for women and families, coupled with its digital-first approach, positions it well to capitalize on the growing demand for telehealth services.

Country: New York

Foundations date: 2014

Type: Private

Sector: Healthcare

Categories: Health

Maven Clinic’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: wellness, therapeutic value, provides access

Functional: saves time, simplifies, connects, reduces effort, informs

Maven Clinic’s Related Competitors

Maven Clinic’s Business Operations

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.


A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).

Data as a Service (DaaS):

Data as a Service (DaaS) is a relative of Software as a Service in computing (SaaS). As with other members of the as a service (aaS) family, DaaS is based on the idea that the product (in this instance, data) may be delivered to the user on-demand independent of the provider's geographic or organizational isolation from the customer. Additionally, with the advent[when?] of service-oriented architecture (SOA), the platform on which the data sits has become unimportant. This progression paved the way for the relatively recent new idea of DaaS to arise.

Mobile first behavior:

It is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices. The term is “mobile first,” and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices.

Software as a Service (SaaS):

Software as a Service (SaaS) is a paradigm for licensing and delivering subscription-based and centrally hosted software. Occasionally, the term on-demand software is used. SaaS is usually accessible through a web browser via a thin client. SaaS has established itself as the de facto delivery mechanism for a large number of commercial apps. SaaS has been integrated into virtually every major enterprise Software company's strategy.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.


The prevention, treatment, and management of disease and maintaining mental and physical well-being via the medical and allied health professionals' services. It includes diagnostic, preventative, remedial, and therapeutic service providers such as physicians, nurses, hospitals, and other private, public, and volunteer organizations. Additionally, it comprises producers of medical equipment and pharmaceuticals, as well as health insurance companies.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.


Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

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