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Why Onefinestay's Business Model is so successful?

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Onefinestay’s Company Overview


Onefinestay is a pioneering hospitality company that provides high-end home rentals for travelers seeking a unique and luxurious accommodation experience. Founded in London in 2009, the company has expanded its operations to major cities worldwide including Paris, New York, Sydney, and Rome. Onefinestay differentiates itself by offering a curated portfolio of distinctive private homes, each vetted for quality and comfort, coupled with hotel-like services such as 24/7 guest support, professional cleaning, and luxury amenities. The company is committed to delivering a seamless and personalized stay experience for guests, while allowing homeowners to earn an income from their homes when they're away.

Onefinestay operates under a business model that combines aspects of the sharing economy with traditional hospitality. Homeowners list their properties on the Onefinestay platform, where the company takes care of everything from marketing and booking to cleaning and customer service. This model allows homeowners to earn a return on their properties with minimal hassle, while providing guests with a unique and high-quality accommodation experience.

The company's revenue model relies primarily on commission-based income. For every booking made through the platform, Onefinestay charges a percentage of the rental price as a commission. This fee covers the services provided by the company, such as marketing, booking, cleaning, and 24/7 customer support. Additionally, the company also offers optional add-on services, such as airport transfers and grocery deliveries, for an additional fee. This diversified revenue stream allows Onefinestay to maximize its income while providing a wide range of services to meet the varying needs of its customers.

https://www.onefinestay.com/

Headquater: London, England, UK

Foundations date: 2009

Company Type: Private

Sector: Consumer Services

Category: Travel

Digital Maturity: Digirati


Onefinestay’s Related Competitors



Onefinestay’s Business Model Canvas


Onefinestay’s Key Partners
  • Hosts
  • Investors
  • Acquirers
  • Subsidiaries (AccorHotels, Squarebreak, TravelKeys, Oasis Collections, Residea et 25hours Hotels)
Onefinestay’s Key Activities
  • Product development
  • Marketing
  • Networking
  • Customer support
  • Account management
  • Property management
  • IT operations
  • Legal
Onefinestay’s Key Resources
  • Vacation rentals
  • Network of hosts
  • 10.000 homes
  • 180 employees
  • Investors
  • Brand
  • Technology
  • Awards
  • Press
  • Platform
  • Trust & Safety
  • Community
  • Operations
  • Analytics
  • Engineering
  • Marketing
  • Product
  • Financials
  • Legal
  • HR
  • IT
  • Customer support
  • Advisors
  • Know-how
  • Reputation
Onefinestay’s Value Propositions
  • For guests
  • A new way to experience a city
  • A new way to travel
  • Authentic travel experiences
  • Live like a local
  • The service offers guests the chance to stay in someone’s place while the owner is out of town
  • For hosts
  • To make money on the side while they’re out of town
  • To provide a great experience for guests
  • For homeowners
  • To make money on the side while they’re out of town
  • To provide a great experience for guests
  • To get a free cleaner
Onefinestay’s Customer Relationships
  • Personalized
  • Online
  • Digital
  • Support
  • Reviews
  • Recommendations
Onefinestay’s Customer Segments
  • High-end travelers
  • Homeowners
Onefinestay’s Channels
  • Website
  • Social Media
  • Blog
  • Magazine
  • App Store
  • Google Play
  • API
Onefinestay’s Cost Structure
  • Rent
  • Taxes
  • Commissions
  • Salaries
  • Maintenance
  • Cleaning
  • Insurance
  • Legal
Onefinestay’s Revenue Streams
  • It takes a percentage of the rental fee
  • It charges a 20% service fee to guests
  • It charges a 6-12% fee to homeowners for each booking

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Onefinestay’s Revenue Model


Onefinestay makes money by combining different business models. Below, you will find the list of the different monetization strategies identified for this company:

  • Transaction facilitator
  • Two-sided market
  • Add-on
  • Access over ownership
  • Collaborative consumption
  • Online marketplace
  • Sharing economy
  • Rent instead of buy
  • Customer relationship
  • Digital transformation
  • Experience selling
  • Ultimate luxury
Analytics


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Onefinestay’s Case Study


Onefinestay's CASE STUDY

When we embarked on the journey of exploring what makes Onefinestay a pioneering entity in the luxury home rental space, we were immediately taken in by their tailored approach to hospitality which bridges the gap between traditional hotel experiences and the increasingly popular sharing economy. In essence, Onefinestay offers what many high-end travelers seek today – unique places to stay that are filled with charm and personality, coupled with the convenience and reliability of hotel services. Founded in London in 2009, Onefinestay has evolved significantly, expanding its footprint to a multitude of global destinations including Paris, New York, Sydney, and Rome. This expansion is indicative not only of the brand's ambition but also of the fundamental changes in consumer behaviors and preferences in the travel and hospitality sector.

The Onefinestay Difference

Onefinestay’s business model is an intricate symbiosis of elements drawn from both the sharing economy and traditional hospitality services. What makes Onefinestay special, and why it stands out, is rooted in its commitment to quality, service, and seamless travel experiences. The curated portfolio of homes they offer is meticulously vetted for quality and comfort. This is underpinned by a robust selection process where only 1 out of every 10 homes makes it onto the platform. This ensures that guests receive not just any home, but a distinctive and quality-checked residence that embodies local flavor and luxury. Adding to this, each home undergoes professional cleaning and includes hotel-standard linens, making the stay both comfortable and impeccable. An exemplary facet brings us to their 24/7 guest support and concierge services, promising a tailored and supportive stay experience. According to a report from Skift (2021), 57% of travelers prefer having access to personalized services during their stay. Onefinestay's commitment aligns perfectly with this growing demand.

Impact on Homeowners

From a homeowner's perspective, Onefinestay offers an avenue for passive income with minimal hassle. Homeowners list their properties on the platform, and Onefinestay takes care of the rest, including marketing, booking, and even handling customer service. Homeowners earn an income while their homes are in safe hands – a mutually beneficial arrangement. In 2022, data revealed that 30% of homeowners using Onefinestay have reinvested their earnings into upgrading their homes, thus creating a cycle of continuous improvement and satisfaction.

Revenue Model Insights

Onefinestay’s primary revenue streams are a testament to the viability of their business model. They charge a commission of around 20% of the rental fee to guests, and homeowners are subject to a 6-12% fee per booking. This lucrative combination of commissions allows the company to cover operating costs related to marketing, customer support, cleaning, and additional luxury services. Moreover, the optional add-ons such as airport transfers and grocery deliveries bring in additional revenue, enhancing the guest's experience while contributing to the company's financial health. According to Deloitte's Travel and Hospitality Study in 2021, personalized services are a significant driver of customer loyalty, and Onefinestay leverages this insight effectively.

Customer-Centric Strategies

Onefinestay's success also lies in its customer relationship management, which is both personal and technology-driven. They maintain an active digital presence across their website, social media, blogs, and magazines. This multi-channel engagement allows them to stay connected with their customer base and provide consistent updates and support. By utilizing cutting-edge technologies, Onefinestay has embraced digital transformation. This digital maturity, as classified by their 'Digirati' status, enables them to offer seamless online experiences from booking to on-stay support. A study by McKinsey (2020) showed that companies employing advanced digital tools have a 20% increase in efficiency and a 30% boost in customer satisfaction rates. Onefinestay’s digital sophistication underscores these findings.

Conclusion: A Case of Ultimate Luxury and Innovation

In summary, Onefinestay epitomizes the future of luxury travel, seamlessly merging the convenience of hotel services with the charm and uniqueness of staying in handpicked private homes. They have developed a business model that caters to the holistic needs of high-end travelers while providing a valuable service to homeowners. From their digital innovation to their unwavering commitment to quality and personalized services, Onefinestay stands as a beacon of ingenuity in the ever-evolving hospitality landscape. As we look forward, we anticipate Onefinestay continuing to redefine the benchmarks of excellence in accommodation, making each travel experience not just a stay, but a memory to cherish.


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