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Why Public Storage's Business Model is so successful?

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Public Storage’s Company Overview

Public Storage is the leading provider of storage units for personal, business, and vehicle needs with thousands of locations across the U.S. Founded in 1972, the company has grown to become the largest and most trusted self-storage company in the world, providing a wide range of storage solutions to meet every customer's unique needs. With a commitment to security, convenience, and affordability, Public Storage has set the standard in the self-storage industry, offering clean and secure facilities, a variety of storage unit sizes, and flexible rental terms. The company's commitment to customer service, combined with its vast network of storage facilities, has made it the go-to choice for millions of customers. Business Model: Public Storage operates on a real estate investment trust (REIT) business model. This model involves acquiring, developing, and managing self-storage facilities. The company purchases properties in strategic locations with high demand for storage solutions, develops them into self-storage facilities, and then rents out the storage units to customers monthly. Public Storage also provides ancillary services like moving supplies and truck rentals. The company's business model is designed to generate stable and recurring revenue streams while capitalizing on the growing demand for self-storage solutions. Revenue Model: Public Storage's primary source of revenue is the rental income it generates from its storage facilities. Customers are charged a monthly fee based on the size and features of the storage unit they rent. The company also generates revenue from late fees, administrative fees, and the sale of insurance to its customers. Another source of income is from the sale of ancillary products and services, such as packing supplies and truck rentals. Public Storage's revenue model is characterized by its ability to generate steady cash flow with high-profit margins due to the low operational costs of managing self-storage facilities.

Country: California

Foundations date: 1972

Type: Private

Sector: Consumer Services

Categories: Logistics

Public Storage’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: provides access

Functional: organizes, variety, quality

Public Storage’s Related Competitors

Public Storage’s Business Operations

Guaranteed availability:

Guaranteed availability is a property of a business system that attempts to maintain an agreed-upon level of operational performance, often uptime, for a longer time than is typical. The idea is often linked with terms such as high availability and catastrophe recovery.

No frills:

A no frills service or product has been stripped of non-essential elements to keep the price low. Initially, the word frills referred to a kind of cloth embellishment. Something provided free of charge to clients may be a frill - for example, complimentary beverages on airline flights or a radio fitted in a rental vehicle. No-frills companies rely on the premise that by eliminating opulent extras, consumers may benefit from reduced costs. Budget airlines, supermarkets, holidays, and pre-owned cars are examples of everyday goods and services with no-frills branding.


A retail business model in which consumers self-serve the goods they want to buy. Self-service business concepts include self-service food buffets, self-service petrol stations, and self-service markets. Self-service is available through phone, online, and email to automate customer support interactions. Self-service Software and self-service applications (for example, online banking apps, shopping portals, and self-service check-in at airports) are becoming more prevalent.


Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.

Rent instead of buy:

Services that do not need the product to be purchased but rather rent it for the economic benefit of requiring less money to access the commodity. When you rent, you assume less obligation since most of the burden is placed on the owner's shoulders. There is no debt; you are just responsible for the monthly rent. When renting, you have more flexibility by signing a six-month or one-year lease. This implies that you will be confined to that location for at least that period. When your lease term expires, you have the option of switching to another product or renewing your lease.


The item that's being sold is now available for rent on an hourly/daily/monthly/yearly basis. A lease is a contract that specifies the terms under which one can rent a property. It ensures the lessee, the tenant, access to an asset, and the lessor, the property owner or landlord, receives monthly payments from the lessee for a predetermined period of months or years. Both the lessee and the lessor risk penalties for breaching the contract's conditions.

Tiered service:

Users may choose from a limited number of levels with gradually rising price points to get the product or goods that are most appropriate for their requirements. Such systems are widely used in the telecommunications industry, particularly in the areas of cellular service, digital and cable television, and broadband internet access. Users may choose from a limited number of levels with gradually rising price points to get the product or goods that are most appropriate for their requirements.

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