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Why Purplle's Business Model is so successful?

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Purplle’s Company Overview


Purplle is India's leading beauty and personal care e-commerce platform, founded in 2011 by Manish Taneja and Rahul Dash. The company has established itself as a one-stop destination for all beauty and grooming needs, offering various cosmetics, skincare, haircare, and fragrance products from renowned brands. Purplle operates through a user-friendly website and a mobile application, providing customers with a seamless shopping experience. Purplle.com is India’s no.1 beauty destination. They are an online shop for all your beauty and cosmetics needs. With our premium beauty products, you can get a salon-like finish at home. Their products have been chosen carefully for your delicate skin so that you get the best out of your purchase. From skincare to makeup to fragrances, we have it all. They deal in almost all premium, International, and luxury brands that are 100% genuine and authentic. They have a wide range of cosmetics and beauty products for you, as we understand the importance of having the best in today’s world. With a wide range of products, we also offer premium quality gifts for both men and women. Purplle's business model revolves around its e-commerce platform, acting as an intermediary between beauty brands and consumers. The platform allows customers to browse, discover, and purchase diverse beauty products, catering to different preferences and budgets. The company adopts inventory-based and marketplace models, collaborating with various beauty brands to ensure a wide product selection. The revenue model of Purplle primarily consists of product sales, where the company earns a margin on each item sold through its platform. Additionally, Purplle may offer promotions, discounts, and loyalty programs to attract and retain customers. The platform leverages data analytics to provide personalized recommendations, enhancing the overall shopping experience for users. With a focus on democratizing beauty and making quality products accessible to all, Purplle has gained popularity among consumers seeking a convenient and reliable online destination for their beauty and grooming needs. The company's continuous innovation, strategic partnerships, and commitment to customer satisfaction contribute to its success in the competitive e-commerce landscape.

https://www.purplle.com/

Country: Maharashtra

Foundations date: 2012

Type: Private

Sector: Consumer Goods

Categories: Beauty


Purplle’s Customer Needs


Social impact:

Life changing: affiliation/belonging

Emotional: rewards me, nostalgia, design/aesthetics, badge value, fun/entertainment, attractiveness

Functional: saves time, simplifies, makes money, reduces risk, organizes, integrates, connects, reduces effort, avoids hassles, reduces cost, quality, variety, sensory appeal, informs


Purplle’s Related Competitors



Purplle’s Business Operations


Curated retail:

Curated retail guarantees focused shopping and product relevance; it presents a consumer with the most appropriate options based on past purchases, interactions, and established preferences. It may be provided via human guidance, algorithmic recommendations, or a combination of the two.

Certification and endorsement:

Certification is a term that refers to the verification of an object's, person's, or organization's unique qualities. Usually, although not always, this validation comes in the form of an external review, education, evaluation, or audit. Accreditation is the procedure through which a particular organization is certified. The majority of contemporary software vendors provide certification to standardize and resell their goods and services.

Customer loyalty:

Customer loyalty is a very successful business strategy. It entails giving consumers value that extends beyond the product or service itself. It is often provided through incentive-based programs such as member discounts, coupons, birthday discounts, and points. Today, most businesses have some kind of incentive-based programs, such as American Airlines, which rewards customers with points for each trip they take with them.

Digital:

A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).

Consumerization of work:

Consumerization of IT (consumerization) is a term that refers to the process by which Information Technology (IT) begins in the consumer market and then spreads to business and government organizations, primarily as a result of employees utilizing popular consumer market technologies and methods at home and afterward bringing them in the workplace.

Embedded social enterprises:

The built-in social model is predicated on the premise that everyone wants to do good and lose weight in their awareness in a highly consumerist society. Toms Shoes was the first business to establish a successful strategy for include contributions in the value of its bids. Concentrating on shoe sales, the company gained notoriety in the media and its consumers when they announced that another team is given to a charity for every pair of shoes bought.

Experience selling:

An experience in the sales model describes how a typical user perceives or comprehends a system's operation. A product or service's value is enhanced when an extra customer experience is included. Visual representations of experience models are abstract diagrams or metaphors derived from recognizable objects, actions, or systems. User interfaces use a range of experience models to help users rapidly comprehend what is occurring in the design, where they are, and what they may do next. For example, a software experience model may depict the connection between two applications and the relationship between an application and different navigation methods and other system or software components.

Membership club:

Belonging to a group, either individually or collectively. Certain memberships may charge a fee to join or participate, while others are free. Others have particular skill criteria that must be met before membership is granted. Members are entitled to specific benefits or advantages, but not all members may enjoy the same rights and privileges. Another method is taken by a members-only luxury lifestyle management business that offers concierge services such as vacation reservations, restaurant suggestions, and event access.

Platform as a Service (PaaS):

Platform as a Service (PaaS) is a class of cloud computing services that enable users to create, operate, and manage apps without the burden of establishing and maintaining the infrastructure usually involved with designing and developing an app.

Sharing economy:

The sharing economy eliminates the necessity for individual asset ownership. The phrase sharing economy is an umbrella word that encompasses various definitions and is often used to refer to economic and social activity that involves online transactions. Originally coined by the open-source community to refer to peer-to-peer sharing of access to goods and services, the term is now occasionally used more broadly to refer to any sales transaction conducted via online marketplaces, including those that are business to consumer (B2C) than peer-to-peer.

Sustainability-focused:

Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.

Healthcare:

The prevention, treatment, and management of disease and maintaining mental and physical well-being via the medical and allied health professionals' services. It includes diagnostic, preventative, remedial, and therapeutic service providers such as physicians, nurses, hospitals, and other private, public, and volunteer organizations. Additionally, it comprises producers of medical equipment and pharmaceuticals, as well as health insurance companies.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.

Subscription:

Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

eCommerce:

Electronic commerce, or e-commerce (alternatively spelled eCommerce), is a business model, or a subset of a larger business model, that allows a company or person to do business via an electronic network, usually the internet. As a result, customers gain from increased accessibility and convenience, while the business benefits from integrating sales and distribution with other internal operations. Electronic commerce is prevalent throughout all four main market segments: business to business, business to consumer, consumer to consumer, and consumer to business. Ecommerce may be used to sell almost any goods or service, from books and music to financial services and airline tickets.

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