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Why Rivigo Tracking's Business Model is so successful?

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Rivigo Tracking’s Company Overview

Rivigo, founded in 2014 by Deepak Garg and Gazal Kalra, is a technology-driven logistics company based in India. Headquartered in Gurugram, Rivigo has revolutionized the traditional logistics and trucking industry by leveraging innovative technologies to enhance freight transportation efficiency, reliability, and transparency. The company aims to bring about a positive transformation in the logistics sector by introducing data-driven solutions. Rivigo is a technology-enabled company that offers logistics services and solutions. It provides a relay trucking service, enabling drivers to drive at night and reach home the following day. The company also provides a fleet of trucks for total truckload transportation and part truckload transportation services. Rivigo's business model is centered around its unique "relay trucking" model, which aims to minimize transit time and optimize the utilization of trucks. In the relay model, a truck driver hands over the vehicle and cargo to another driver at designated pit stops, enabling non-stop movement of trucks and reducing the overall delivery time. This model enhances truck efficiency, reduces fuel consumption, and improves the speed and reliability of goods transportation. The company also emphasizes technology integration in its logistics operations. Rivigo's proprietary technology stack includes real-time tracking, predictive analytics, and route optimization algorithms. Clients benefit from increased visibility into their shipments, reduced transit times, and cost efficiencies. Rivigo's revenue model charges clients for its logistics services, including end-to-end solutions, from cargo pick-up to delivery, all powered by their innovative relay model and technology infrastructure. As Rivigo continues to reshape the logistics landscape in India, its commitment to efficiency, reliability, and technological innovation sets it apart in the industry.

Country: India

Foundations date: 2014

Type: Private

Sector: Transportation

Categories: Logistics

Rivigo Tracking’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: reduces anxiety, rewards me, fun/entertainment

Functional: saves time, reduces risk, informs

Rivigo Tracking’s Related Competitors

Rivigo Tracking’s Business Operations

Data as a Service (DaaS):

Data as a Service (DaaS) is a relative of Software as a Service in computing (SaaS). As with other members of the as a service (aaS) family, DaaS is based on the idea that the product (in this instance, data) may be delivered to the user on-demand independent of the provider's geographic or organizational isolation from the customer. Additionally, with the advent[when?] of service-oriented architecture (SOA), the platform on which the data sits has become unimportant. This progression paved the way for the relatively recent new idea of DaaS to arise.

Performance-based contracting:

Performance-based contracting (PBC), sometimes referred to as performance-based logistics (PBL) or performance-based acquisition, is a method for achieving quantifiable supplier performance. A PBC strategy focuses on developing strategic performance measures and the direct correlation of contract payment to success against these criteria. Availability, dependability, maintainability, supportability, and total cost of ownership are all standard criteria. This is accomplished mainly via incentive-based, long-term contracts with precise and quantifiable operational performance targets set by the client and agreed upon by contractual parties.


A business ecosystem is a collection of related entities ? suppliers, distributors, customers, rivals, and government agencies ? collaborating and providing a particular product or service. The concept is that each entity in the ecosystem influences and is impacted by the others, resulting in an ever-changing connection. Therefore, each entity must be adaptive and flexible to live, much like a biological ecosystem. These connections are often backed by a shared technical platform and are based on the flow of information, resources, and artifacts in the software ecosystem.

Mobile first behavior:

It is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices. The term is “mobile first,” and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices.

Platform as a Service (PaaS):

Platform as a Service (PaaS) is a class of cloud computing services that enable users to create, operate, and manage apps without the burden of establishing and maintaining the infrastructure usually involved with designing and developing an app.

Software as a Service (SaaS):

Software as a Service (SaaS) is a paradigm for licensing and delivering subscription-based and centrally hosted software. Occasionally, the term on-demand software is used. SaaS is usually accessible through a web browser via a thin client. SaaS has established itself as the de facto delivery mechanism for a large number of commercial apps. SaaS has been integrated into virtually every major enterprise Software company's strategy.

Open innovation:

A business concept established by Henry Chesbrough that inspires firms to pursue out external sources of innovation in order to enhance product lines and reduce the time needed to bring the product to the market, as well as to industry or release developed in-house innovation that does not fit the customer's experience but could be used effectively elsewhere.

Transportation as a Service (TaaS):

Transportation as a Service (TaaS), also referred to as Mobility as a Service (MaaS), refers to a trend away from privately owned means of transportation and toward subscription-based mobility solutions. This is accomplished by integrating transportation services from public and private suppliers through a unified gateway that organizes and maintains the journey, which customers may pay for with a single account. Users may either pay per journey or subscribe to a monthly subscription for a certain distance.

Solution provider:

A solution provider consolidates all goods and services in a particular domain into a single point of contact. As a result, the client is supplied with a unique know-how to improve efficiency and performance. As a Solution Provider, a business may avoid revenue loss by broadening the scope of the service it offers, which adds value to the product. Additionally, close client interaction enables a better understanding of the customer's habits and requirements, enhancing goods and services.

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