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Why Rockets Of Awesome's Business Model is so successful?

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Rockets Of Awesome’s Company Overview

Rockets of Awesome is a forward-thinking, direct-to-consumer kids apparel brand based in New York City. Founded in 2016, the company aims to simplify parents' lives by offering children high-quality, stylish, and comfortable clothing. Using data-driven design and personalization, Rockets of Awesome curates seasonal apparel boxes tailored to each child's unique style and preferences. The brand is known for its vibrant colors, playful designs, and durable fabrics that can withstand kids' active lifestyles. Rockets of Awesome is committed to making shopping for kids' clothes convenient and fun while delivering exceptional value and superior customer service. Business Model: Rockets of Awesome operates on a subscription-based model, offering personalized clothing boxes for kids. The company uses a combination of data science and human judgment to curate boxes that match each child's preferences and style. Parents start by completing a style quiz for their child, providing information about their child's size, favorite colors, and preferred styles. Four times a year, at the start of each season, a box of 8 items is delivered to their doorstep. Customers can preview, adjust, and approve the items before shipping. They only pay for what they keep and can return the rest for free. Revenue Model: Rockets of Awesome's primary source of revenue comes from the sale of the clothing items in their boxes. The company charges a $20 styling fee for each box, which is credited towards any items the customer decides to keep. Customers who choose to keep the entire box receive a 25% discount on the total cost. This encourages customers to purchase more items, thus increasing the company's revenue. Additionally, Rockets of Awesome also sells individual items in their online shop, providing another stream of revenue. The company's focus on high-quality, affordable clothing and personalized service helps to drive customer loyalty and repeat business.

Country: New York

Foundations date: 2016

Type: Private

Sector: Consumer Goods

Categories: Retail

Rockets Of Awesome’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: design/aesthetics, fun/entertainment, attractiveness

Functional: saves time, simplifies, reduces effort, quality, variety

Rockets Of Awesome’s Related Competitors

Rockets Of Awesome’s Business Operations

Curated retail:

Curated retail guarantees focused shopping and product relevance; it presents a consumer with the most appropriate options based on past purchases, interactions, and established preferences. It may be provided via human guidance, algorithmic recommendations, or a combination of the two.

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Customer loyalty:

Customer loyalty is a very successful business strategy. It entails giving consumers value that extends beyond the product or service itself. It is often provided through incentive-based programs such as member discounts, coupons, birthday discounts, and points. Today, most businesses have some kind of incentive-based programs, such as American Airlines, which rewards customers with points for each trip they take with them.

Customer data:

It primarily offers free services to users, stores their personal information, and acts as a platform for users to interact with one another. Additional value is generated by gathering and processing consumer data in advantageous ways for internal use or transfer to interested third parties. Revenue is produced by either directly selling the data to outsiders or by leveraging it for internal reasons, such as increasing the efficacy of advertising. Thus, innovative, sustainable Big Data business models are as prevalent and desired as they are elusive (i.e., data is the new oil).


A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).

Discount club:

The discount club concept is built on perpetual high-discount deals utilized as a continual marketing plan or a brief period (usually one day). This might be seen as a reduction in the face value of an invoice prepared in advance of its payments in the medium or long term.

Fashion sense:

In any customized sense of style, the golden guideline is to buy garments that fit correctly. Nothing ruins an ensemble more than an ill-fitting jacket, shirt, or trouser, regardless of the dress code or the cost of the clothing. Personal Values Sharing as a Brand Identity A significant component of developing a company that fits your lifestyle is growing a business grounded in your beliefs.

Fast fashion:

Fast fashion is a phrase fashion retailers use to describe how designs travel rapidly from the catwalk to catch current fashion trends. The emphasis is on optimizing specific supply chain components to enable these trends to be developed and produced quickly and affordably, allowing the mainstream customer to purchase current apparel designs at a reduced price.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.


Electronic commerce, or e-commerce (alternatively spelled eCommerce), is a business model, or a subset of a larger business model, that allows a company or person to do business via an electronic network, usually the internet. As a result, customers gain from increased accessibility and convenience, while the business benefits from integrating sales and distribution with other internal operations. Electronic commerce is prevalent throughout all four main market segments: business to business, business to consumer, consumer to consumer, and consumer to business. Ecommerce may be used to sell almost any goods or service, from books and music to financial services and airline tickets.

Subscription box:

A subscription box is a regular delivery of retail goods to a client. Thus, subscription boxes are both a marketing tactic and a delivery mechanism for products. Subscription boxes are used by subscription-based e-commerce companies, abbreviated subcom, that operates on a subscription-based revenue model. They cater to a diverse client base and address a range of particular demands and interests. Since the subscription box business is still in its infancy, there is little data available. However, between 400 and 600 distinct types of subscription boxes are available in the United States alone, with more known internationally.

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