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The Million Dollar Homepage’s Business Strategy Case Study

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The Million Dollar Homepage’s Company Overview


The Million Dollar Homepage is a dollar-per-pixel advertising page. It consists of a million pixels arranged in a 1000 × 1000 pixel grid and the image-based links on it being sold for 1 U.S. dollar per pixel in 10 × 10 blocks.

http://www.milliondollarhomepage.com/

Country: California

Foundations date: 2005

Type: Private

Sector: Information & Media

Categories: Advertising


The Million Dollar Homepage’s Customer Needs


Social impact:

Life changing: affiliation/belonging

Emotional: badge value, provides access, fun/entertainment

Functional: makes money, organizes, integrates, variety


The Million Dollar Homepage’s Related Competitors


Taboola Outbrain Foursquare Google Adwords SuperPages.com Google Adsense

The Million Dollar Homepage’s Business Operations


Advertising:

This approach generated money by sending promotional marketing messages from other businesses to customers. When you establish a for-profit company, one of the most critical aspects of your strategy is determining how to generate income. Many companies sell either products or services or a mix of the two. However, advertisers are frequently the source of the majority of all of the revenue for online businesses and media organizations. This is referred to as an ad-based income model.

Aikido:

The aikido business model is often characterized as using a competitor's strength to get an edge over them. This is accomplished through finding weaknesses in a competitor's strategic position. In addition, it adds to marketing sustainability by exposing rivals' flaws, finding internal and external areas for development, and attracting consumers via specific product offers that deviate from the norm.

Exposure:

This model collects data and connects it to others; it is suggested to investigate the impact of advertising on consumer purchase dynamics by explicitly linking the distribution of exposures from a brand's media schedule to the brand purchase incidence behavior patterns over time. The danger is that we may be unable to react productively and cost-effectively to technological and market changes.

Flat rate:

This model is used to describe a pricing system that charges a single flat price for service regardless of its actual use or duration. A company may establish a responsible position in a market if customers get excellent pricing before performing the service. The consumer benefits from a straightforward cost structure, while the business benefits from a predictable income stream.

Take the wheel:

Historically, the fundamental principles for generating and extracting economic value were rigorous. Businesses attempted to implement the same business concepts more effectively than their rivals. New sources of sustained competitive advantage are often only accessible via business model reinvention driven by disruptive innovation rather than incremental change or continuous improvement.

Why The Million Dollar Homepage’s Business Model is so successful?

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