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LA Organic’s Business Strategy Case Study

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LA Organic’s Company Overview


More than 200 years ago, at the country estate of La Amarilla, near Ronda (Andalucía), an order of nuns began producing olive oil from the fruit of century-old trees. The oil from these groves, situated just outside one of the most beautiful and emblematic cities of Andalucía and Spain, has always been famous locally for its exceptional quality.

http://www.laorganic.es/_laorganic/index.htm

Country: Spain

Foundations date: 1990

Type: Private

Sector: Consumer Goods

Categories: Food & Beverages


LA Organic’s Customer Needs


Social impact:

Life changing: heirloom

Emotional: wellness, therapeutic value, design/aesthetics

Functional: quality, sensory appeal


LA Organic’s Related Competitors


Impossible foods Danone George Weston Limited JBS Mondelez International Tyson Foods

LA Organic’s Business Operations


Agribusiness:

Agribusiness is the manufacturing of agricultural products. Agrichemicals, breeding, crop production (and contract farming), distribution, farm equipment, processing, seed supply, and marketing and retail sales. Thus, the agribusiness system includes all food and fiber value chain agents and the institutions that affect it. The term agribusiness is simply a combination of agriculture and business within the agricultural sector, alluding to the wide variety of activities and disciplines that contemporary food production encompasses.

Consumers' co-operative:

Consumers' co-operative are enterprises owned by consumers and managed democratically which aim at fulfilling the needs and aspirations of their members. They operate within the market system, independently of the state, as a form of mutual aid, oriented toward service rather than pecuniary profit. Consumers' cooperatives often take the form of retail outlets owned and operated by their consumers, such as food co-ops.

Experience selling:

An experience in the sales model describes how a typical user perceives or comprehends a system's operation. A product or service's value is enhanced when an extra customer experience is included. Visual representations of experience models are abstract diagrams or metaphors derived from recognizable objects, actions, or systems. User interfaces use a range of experience models to help users rapidly comprehend what is occurring in the design, where they are, and what they may do next. For example, a software experience model may depict the connection between two applications and the relationship between an application and different navigation methods and other system or software components.

Ingredient branding:

Ingredient branding is a kind of marketing in which a component or ingredient of a product or service is elevated to prominence and given its own identity. It is the process of developing a brand for an element or component of a product in order to communicate the ingredient's superior quality or performance. For example, everybody is aware of the now-famous Intel Inside and its subsequent success.

Low touch:

Historically, developing a standard touch sales model for business sales required recruiting and training a Salesforce user who was tasked with the responsibility of generating quality leads, arranging face-to-face meetings, giving presentations, and eventually closing transactions. However, the idea of a low-touch sales strategy is not new; it dates all the way back to the 1980s.

Make and distribute:

In this arrangement, the producer creates the product and distributes it to distributors, who oversee the goods' ongoing management in the market.

Social stakeholder:

Social responsibility will only be accurate if many managers embrace moral leadership rather than immoral leadership, organizational management, and business ethics that engage morals and values in corporate governance. In a nutshell, it addresses the concept of who or what really matters.

Why LA Organic’s Business Model is so successful?

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